- Concept of website Promotion (SEO,SMO).
- Keyword/Keyword Phrase Research and Analysis.
- Using keyword and keyword phrase research tools.
- Competitive research, analysis and conclusions.
- The web page technical components of On-page SEO
- SEO-friendly Content writing & Optimization.
- Off-page Optimization Process.
- Link building strategies and planning.
- Search Engine Ranking Factors Analysis.
- SEO Open Discussion & Case Studies Analysis.